How to Prove Your Content Is Driving Revenue
“Will this drive revenue?” This is the classic question, asked by anyone responsible for determining the value of business programs and assessing budget. But when it comes to content, the right answers still elude many marketers.
For marketers pursuing more budget and resources, it’s critically important to know how to measure the impact of every content asset created and program executed. Unfortunately, connecting the right data points to prove the value of content is challenging at best, and smoke and mirrors at worst.