The KAVI Company

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Marketing

What You Need to Know about the Newest Frontier of Brand Storytelling

What You Need to Know about the Newest Frontier of Brand StorytellingBranding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://insight.kellogg.northwestern.edu/article/newest-frontier-transmedia-storytelling

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Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]

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How B2B Companies Can Up Their Customer Experience Game: Most companies focus on their own sales targets. They should be focusing on their clients’.

How B2B Companies Can Up Their Customer Experience Game – Most companies focus on their own sales targets. They should be focusing on their clients’. CustomerExperience, Branding, Storytelling, Marketing, digitalmarketing, salestransformation, b2b -Delivering a distinctive customer experience starts with a focus on customer needs and wants, as well as an anticipation of problems customers may […]

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3 Reasons Why Brand Storytelling Is the Future of Marketing

3 Reasons Why Brand Storytelling Is the Future of Marketing http:// https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/#55a4a6e155ff Branding, Storytelling, Marketing, digitalmarketing

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KAVI Digital Report July 2017

The KAVI Company Digital Report July 2017 Editors’ Report: News Intelligence Alerts Reports BEYOND USABLE: UX HEURISTICS FOR TRUST Source: https://www.wax-interactive.com/en/beyond-usable-ux-heuristics-trust Bringing Industrial Internet to the Edge Source: http://www.machinedesign.com/industrial-automation/bringing-industrial-internet-edge INSIDE MICROSOFT’S AI COMEBACK Source: https://www.wired.com/story/inside-microsofts-ai-comeback/ The Five Steps All Leaders Must Take in the Age of Uncertainty Source: http://sloanreview.mit.edu/article/the-five-steps-all-leaders-must-take-in-the-age-of-uncertainty/ The expanding role of design in […]

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KAVI Digital Report June 2017

The KAVI Company Digital Report June 2017 Editors’ Report: News Intelligence Alerts Reports How Bots Can Rescue B2B Marketing Lead capture forms worked in the 2000s. But times have changed. Source: https://chatbotsmagazine.com/how-bots-can-rescue-b2b-marketing-b06cee24d408 Let’s Bust The Top 5 Myths Behind Chatbots Source: https://chatbotsmagazine.com/lets-bust-the-top-5-myths-behind-chatbots-d2a72abafba8 Using Meya.ai To Build an Interactive Chatbot for Twitter Direct Messages Source: https://chatbotsmagazine.com/how-to-create-a-twitter-direct-message-bot-with-quick-replies-3ee6a2af4a12 […]

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KAVI Digital Report April 2017

The KAVI Company Digital Report April 2017 Editors’ Report: News Intelligence Alerts Reports 6 Reasons Marketing Is Moving In-House Source: https://hbr.org/2015/07/6-reasons-marketing-is-moving-in-house What It Means to Be a Smart Brand in the Age of AI. Huge’s framework for evaluating which brands effectively collect user data and personalize experiences. Source: Digital to overtake traditional mediums by 2021-22: […]

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KAVI Digital Report March 2017

The KAVI Company Digital Report March 2017 Editors’ Report: News Intelligence Alerts Reports Digital Strategy for a B2B World Source: http://www.bain.com/publications/articles/digital-strategy-for-a-b2b-world.aspx The Path to Digital Maturity Source: http://www.bain.com/publications/articles/the-path-to-digital-maturity-infographic.aspx Source: Confessions of a brand media chief: ‘We’re sheep’ Source: https://digiday.com/uk/confessions-brand-media-chief-sheep/ The Stories Behind 5 Social Networks That Never Caught On Source: https://blog.hubspot.com/marketing/dead-social-networks Why Marketers Need to […]

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KAVI Digital Report February 2017

The KAVI Company Digital Report February 2017 Editors’ Report: News Intelligence Alerts Reports The case for digital reinvention Source: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention?cid=soc-web A Guide to Strategy through Execution Source: https://www.strategy-business.com/article/A-Guide-to-Strategy-through-Execution Inside Deloitte’s $1.5 billion ad agency Source: https://digiday.com/marketing/inside-deloitte-1-5-billion-ad-agency/ Improving the business-to-business customer experience Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/improving-the-business-to-business-customer-experience Confessions of a digital agency exec: Consulting firms are coming Source: https://digiday.com/marketing/confessions-digital-agency-exec-consulting-firms-coming/ […]

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KAVI Digital Report December 2016

The KAVI Company Digital Report December 2016 KAVI Digital Report December 2016 Editors’ Report: News Intelligence Alerts Reports B2B Social Media Strategy: How Best-in-Class Brands Do It Source: https://trackmaven.com/blog/b2b-social-media-strategy/ Using rapid process digitization to transform the customer experience Source: http://www.mckinsey.com/business-functions/operations/our-insights/using-rapid-process-digitization-to-transform-the-customer-experience Key to B2B Success: Marketing Automation Source: https://www.broadsuite.com/key-to-b2b-success-marketing-automation/ Data-Driven Content Strategy Meets Content Marketing Source: […]

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