KAVI Digital Report August 2016

The KAVI Company Digital Report August 2016
Editors’ Report: News Intelligence Alerts Reports

Global marketing spend is set to exceed $1tn (£756bn) in 2017, Group M predicts
Source: http://www.campaignlive.co.uk/article/global-marketing-spend-set-exceed-1tn-2017-says-group-m/1404223#Hw0h072H7JdZ5YVm.99

The New York Times is trying to narrow the distance between reporters and analytics data
It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
Source: http://www.niemanlab.org/2016/07/the-new-york-times-is-trying-to-narrow-the-distance-between-reporters-and-analytics-data/

Adweek’s Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing and Media
Our annual list of creatives you need to know
Source: http://www.adweek.com/brand-marketing/adweeks-creative-100-meet-top-thinkers-makers-and-doers-marketing-and-media-172637/

What is Your Social Media ROI?
Source: https://www.linkedin.com/pulse/what-your-social-media-roi-alan-see

The Best Companies Invest Aggressively in These 3 Areas
Source: https://hbr.org/2016/06/the-best-companies-invest-aggressively-in-these-3-areas

Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
Source: https://contently.com/strategist/2016/07/21/former-ad-exec-confessions-not-enough-quality-content-people/

Brands as publishers: when marketing becomes a profit centre
Source: http://www.forbesindia.com/article/special/brands-as-publishers-when-marketing-becomes-a-profit-centre/43923/1

A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
Source: http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/

Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute
Source: https://contently.com/strategist/2016/07/26/infographic-content-consumed-every-minute-absolutely-ridiculous/

Procurement’s future: a digitally enabled collaboration engine
Source: http://www.scmworld.com/procurements-future-digitally-enabled-collaboration-engine

Content Creation: 3 Content Types You never Thought You Could Create (and How to Create them)
Source: https://blog.thesocialms.com/content-creation-3-advanced-types/

Most Brands And Agencies Don’t Understand Social Media Or How To Use It
Source: http://www.brandquarterly.com/brands-agencies-dont-understand-social-media-use

Can Accenture Take Over Advertising?
Source: https://contently.com/strategist/2016/07/29/can-accenture-take-over-advertising/

Top 100 Digital Agencies Report 2016
The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies.
Source: http://digitalagencies.econsultancy.com/

Content marketing will be a $300 billion industry by 2019
Source: https://www.marketingmag.com.au/news-c/content-marketing-will-300-billion-industry-2019/

China’s mobile e-commerce market miles ahead of US, to grow to US$505 billion by 2016
Retail transactions over mobile devices expected to surpass US$505 billion in the country in 2016
Source: http://www.scmp.com/business/china-business/article/1846601/chinas-mobile-e-commerce-market-miles-ahead-us-grow-us505

Essentials of “True” Content Marketing
Source: http://www.econtentmag.com/Articles/Column/Pragmatic-Content-Marketing/Essentials-of-True-Content-Marketing-112217.htm

Shapeshifting Brands in the Marketing Age
Source: http://www.advertisingweek.com/360/article/-shapeshifting-brands-in-the-marketing-age

Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizations’ long-term digital success.
Source: http://sloanreview.mit.edu/projects/aligning-for-digital-future/

The KAVI Company Digital Alerts Analysis Intelligence Data Service