The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Performance Marketing: Five Steps To Success
Performance Marketing: Five Steps To Success https://www.oliverwyman.com/our-expertise/insights/2019/jun/performance-marketing–five-steps-to-success.html Create data transparency Interpret data along the customer experience Continuous optimization Establish performance management process Build and expand skills
KAVI Digital Report July 2017
The KAVI Company Digital Report July 2017 Editors’ Report: News Intelligence Alerts Reports BEYOND USABLE: UX HEURISTICS FOR TRUST Source: https://www.wax-interactive.com/en/beyond-usable-ux-heuristics-trust Bringing Industrial Internet to the Edge Source: http://www.machinedesign.com/industrial-automation/bringing-industrial-internet-edge INSIDE MICROSOFT’S AI COMEBACK Source: https://www.wired.com/story/inside-microsofts-ai-comeback/ The Five Steps All Leaders Must Take in the Age of Uncertainty Source: http://sloanreview.mit.edu/article/the-five-steps-all-leaders-must-take-in-the-age-of-uncertainty/ The expanding role of design in […]
KAVI Digital Report June 2017
The KAVI Company Digital Report June 2017 Editors’ Report: News Intelligence Alerts Reports How Bots Can Rescue B2B Marketing Lead capture forms worked in the 2000s. But times have changed. Source: https://chatbotsmagazine.com/how-bots-can-rescue-b2b-marketing-b06cee24d408 Let’s Bust The Top 5 Myths Behind Chatbots Source: https://chatbotsmagazine.com/lets-bust-the-top-5-myths-behind-chatbots-d2a72abafba8 Using Meya.ai To Build an Interactive Chatbot for Twitter Direct Messages Source: https://chatbotsmagazine.com/how-to-create-a-twitter-direct-message-bot-with-quick-replies-3ee6a2af4a12 […]
KAVI Digital Report May 2017
The KAVI Company Digital Report May 2017 Editors’ Report: News Intelligence Alerts Reports Accenture Interactive Is Taking Over The World, But It Won’t Be The Next Holding Company Source: https://adexchanger.com/agencies/accenture-interactive-taking-world-wont-next-holding-company/ WEBSITE DESIGN FOR THE CHEMICAL INDUSTRY Source: https://blog.kemgo.com/website-design-for-the-chemical-industry Don’t Let Process Distract You From Finding Strategy Source: https://thinkgrowth.org/dont-let-process-distract-you-from-finding-strategy-fb00bef53e7b The Future of Algorithm Development Source: https://blog.algorithmia.com/the-future-of-algorithm-development/ […]
KAVI Digital Report April 2017
The KAVI Company Digital Report April 2017 Editors’ Report: News Intelligence Alerts Reports 6 Reasons Marketing Is Moving In-House Source: https://hbr.org/2015/07/6-reasons-marketing-is-moving-in-house What It Means to Be a Smart Brand in the Age of AI. Huge’s framework for evaluating which brands effectively collect user data and personalize experiences. Source: Digital to overtake traditional mediums by 2021-22: […]
KAVI Digital Report March 2017
The KAVI Company Digital Report March 2017 Editors’ Report: News Intelligence Alerts Reports Digital Strategy for a B2B World Source: http://www.bain.com/publications/articles/digital-strategy-for-a-b2b-world.aspx The Path to Digital Maturity Source: http://www.bain.com/publications/articles/the-path-to-digital-maturity-infographic.aspx Source: Confessions of a brand media chief: ‘We’re sheep’ Source: https://digiday.com/uk/confessions-brand-media-chief-sheep/ The Stories Behind 5 Social Networks That Never Caught On Source: https://blog.hubspot.com/marketing/dead-social-networks Why Marketers Need to […]
KAVI Digital Report February 2017
The KAVI Company Digital Report February 2017 Editors’ Report: News Intelligence Alerts Reports The case for digital reinvention Source: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention?cid=soc-web A Guide to Strategy through Execution Source: https://www.strategy-business.com/article/A-Guide-to-Strategy-through-Execution Inside Deloitte’s $1.5 billion ad agency Source: https://digiday.com/marketing/inside-deloitte-1-5-billion-ad-agency/ Improving the business-to-business customer experience Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/improving-the-business-to-business-customer-experience Confessions of a digital agency exec: Consulting firms are coming Source: https://digiday.com/marketing/confessions-digital-agency-exec-consulting-firms-coming/ […]
KAVI Digital Report December 2016
The KAVI Company Digital Report December 2016 KAVI Digital Report December 2016 Editors’ Report: News Intelligence Alerts Reports B2B Social Media Strategy: How Best-in-Class Brands Do It Source: https://trackmaven.com/blog/b2b-social-media-strategy/ Using rapid process digitization to transform the customer experience Source: http://www.mckinsey.com/business-functions/operations/our-insights/using-rapid-process-digitization-to-transform-the-customer-experience Key to B2B Success: Marketing Automation Source: https://www.broadsuite.com/key-to-b2b-success-marketing-automation/ Data-Driven Content Strategy Meets Content Marketing Source: […]
KAVI Digital Report October 2016
The KAVI Company Digital Report October 2016 Editors’ Report: News Intelligence Alerts Reports Automation Will Make Us Rethink What a “Job” Really Is Source: https://hbr.org/2016/10/automation-will-make-us-rethink-what-a-job-really-is How Marketing Changes When Shopping Is Automated Source: https://hbr.org/2016/10/how-marketing-changes-when-shopping-is-automated Content marketing has an identity crisis Source: http://www.campaignlive.co.uk/article/content-marketing-identity-crisis/1412256#eYoQ5vxvzBGm5liO.02 The Top 10 Trends Driving Marketing In 2017 Source: https://www.forbes.com/sites/danielnewman/2016/10/18/the-top-10-trends-driving-marketing-in-2017/ Do You Know […]
KAVI Digital Report September 2016
The KAVI Company Digital Report September 2016 Editors’ Report: News Intelligence Alerts Reports Barbells vs. Treadmills: A Fresh Take on Content Strategy Source: https://medium.com/startup-grind/barbells-vs-treadmills-a-fresh-take-on-content-strategy-aef8bbd19578 How to Use Content Marketing to Build Your Digital Brand Source: http://digitalbrandinginstitute.com/use-content-marketing-build-your-digital-brand/ What is a Content Marketing Strategy (And Why Do I Need One?) Source: http://www.toprankblog.com/2016/03/what-is-a-content-marketing-strategy/ The Future is More Content: […]