Industrial Content Marketing Boosts Sales for Distributors
Industrial content marketing for effective differentiation
A big challenge for many distributors is creating true differentiation. Visit any distributor’s site and if you cover up their name and/or the logo, you’ll be hard-pressed to tell the difference between various distributors in a given industry. It is virtually impossible to convince your target audience of your experience and expertise if most of the content on your website is product-centric and often copy-pasted from the principal manufacturer’s site.
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