The KAVI Company

Does Telling Stories Really Make You 22 Times More Memorable?
What is it about stories that gives content such a boost?
-Stories Act as Mnemonic Devices for Facts
-In the same way, abstract statistics like, “we reduced manufacturing costs by 32 percent,” may not stick on its own. But when it’s wrapped in a story about why it was important to reduce costs, who came up with the new designs, and how they did it, that data point — and the success it represents — becomes memorable and real.
Stories Engage Our Emotions
-Research has shown that audiences are more likely to engage with and adopt messages that make them feel personally involved by triggering an emotional response.
Stories Make Us Use Our Brains Differently
-Researchers at Ohio State conducted several experiments on cognitive processes that occur when we become immersed in a story. They call that feeling — of being so lost in a narrative that we hardly notice the world around us — transportation.
Branding, Storytelling, Marketing, digitalmarketing
https://www.quantifiedcommunications.com/blog/storytelling-22-times-more-memorable