The KAVI Company

Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development

digitalmarketing

What Makes Storytelling So Effective for Learning?

What Makes Storytelling So Effective for Learning?Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://www.harvardbusiness.org/what-makes-storytelling-so-effective-for-learning/

Read more

Storytelling in Marketing: The Importance of Brand Narrative

Storytelling in Marketing: The Importance of Brand Narrative https://online.uwa.edu/news/brand-narrative-storytelling/ Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness

Read more

What is brand marketing? There is a lot of confusion around brand. It’s one of those words widely used but not widely understood.

What is brand marketing? There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? […]

Read more

The Rise of Storytelling in Marketing – as told by LinkedIn data – The story of a year that put storytelling on the marketing map

The Rise of Storytelling in Marketing – as told by LinkedIn data – The story of a year that put storytelling on the marketing map Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/The-Rise-of-Storytelling-in-Marketing-as-told-by-LinkedIn-data

Read more

How to Do Brand Storytelling in 3 Successful Ways

How to Do Brand Storytelling in 3 Successful Ways -Data-driven brand storytelling -Audience-centered brand storytelling Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://contentmarketinginstitute.com/2019/12/brand-storytelling-examples/

Read more

How to Tell a Great Story

Take 5: How to Tell a Great Story Storytelling is a key business skill. Here’s how to make your narratives more persuasive. http://insight.kellogg.northwestern.edu/article/how-to-tell-a-great-story Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness

Read more

What You Need to Know about the Newest Frontier of Brand Storytelling

What You Need to Know about the Newest Frontier of Brand StorytellingBranding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://insight.kellogg.northwestern.edu/article/newest-frontier-transmedia-storytelling

Read more

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]

Read more

How B2B Companies Can Up Their Customer Experience Game: Most companies focus on their own sales targets. They should be focusing on their clients’.

How B2B Companies Can Up Their Customer Experience Game – Most companies focus on their own sales targets. They should be focusing on their clients’. CustomerExperience, Branding, Storytelling, Marketing, digitalmarketing, salestransformation, b2b -Delivering a distinctive customer experience starts with a focus on customer needs and wants, as well as an anticipation of problems customers may […]

Read more

3 Reasons Why Brand Storytelling Is the Future of Marketing

3 Reasons Why Brand Storytelling Is the Future of Marketing http:// https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/#55a4a6e155ff Branding, Storytelling, Marketing, digitalmarketing

Read more