KAVI Digital Report September 2016

The KAVI Company Digital Report September 2016
Editors’ Report: News Intelligence Alerts Reports

Barbells vs. Treadmills: A Fresh Take on Content Strategy
Source: https://medium.com/startup-grind/barbells-vs-treadmills-a-fresh-take-on-content-strategy-aef8bbd19578

How to Use Content Marketing to Build Your Digital Brand
Source: http://digitalbrandinginstitute.com/use-content-marketing-build-your-digital-brand/

What is a Content Marketing Strategy (And Why Do I Need One?)
Source: http://www.toprankblog.com/2016/03/what-is-a-content-marketing-strategy/

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing
Source: http://buzzsumo.com/blog/future-lot-content/

Content Shock Is Solved
Yes, there is more content than ever, but hooray, we know what to do with it
Source: https://medium.com/content-wins/weve-solved-content-shock-7c08c3c3e10a

Are brands over-investing in digital?
As Sir Martin Sorrell claims brands are questioning the returns from digital marketing and P&G moves away from Facebook targeting, marketers are considering “rebalancing” their spend.
Source: https://www.marketingweek.com/2016/08/26/are-brands-over-investing-in-digital/

38 B2B Content Marketing Case Studies for 2016
Source: http://www.toprankblog.com/2016/04/39-b2b-content-marketing-case-studies-2016/

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content
Source: http://www.toprankblog.com/2016/08/b2b-influencer-content/

Prepare for Artificial Intelligence to Power the B2B Sales Process
Source: https://www.futurum.xyz/prepare-for-artificial-intelligence-to-power-the-b2b-sales-process/

Yes, B2B eCommerce is Changing. Is Your Business Paying Attention?
Source: https://www.themarketingscope.com/yes-b2b-ecommerce-is-changing-is-your-business-paying-attention/

Mind the Content Marketing Gap
Source: http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Mind-the-Content-Marketing-Gap-110679.htm

How to Not Lose Your Marketing Job to a Machine
Three Steps to Future-Proof Your Career for the Long Haul
Source: http://adage.com/article/agency-viewpoint/lose-marketing-job-a-machine/305889/

The Best Laid Marketing Plans
Source: https://www.strategy-business.com/blog/The-Best-Laid-Marketing-Plans

The KAVI Company Digital Alerts Analysis Intelligence Data Service