KAVI Digital Report January 2017

The KAVI Company Digital Report January 2017
KAVI Digital Report January 2017
Editors’ Report: News Intelligence Alerts Reports

Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen
Source: http://adage.com/article/btob/b2b-study/306594/

Commoditization in chemicals: Time for a marketing and sales response
Source: http://www.mckinsey.com/industries/chemicals/our-insights/commoditization-in-chemicals-time-for-a-marketing-and-sales-response

Why hurdles still exist despite the rise in B2B digital sales
Source: http://www.marketingdive.com/news/why-hurdles-still-exist-despite-the-rise-in-b2b-digital-sales/417592/

How B2B digital leaders drive five times more revenue growth than their peers
Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-b2b-digital-leaders-drive-five-times-more-revenue-growth-than-their-peers

An inside look at 10 real-world digital transformation success stories
CIOs at StubHub, HD Supply, JetBlue and other leading organizations are spearheading digital initiatives to drive business growth. Take a peek at these digital transformation examples in progress, get an overview of their strategies, implementations and challenges.
Source: http://www.cio.com/article/3149977/digital-transformation/8-top-digital-transformation-stories-of-2016.html

Agile Marketing And The MarTech Stack: The Tools That Can Unlock Insight And Growth
Source: https://www.forbes.com/sites/kimberlywhitler/2016/12/22/agile-marketing-and-the-martech-stack-the-tools-that-can-unlock-insight-and-growth/

The Power Of Content Intelligence In Marketing
Source: https://www.forbes.com/sites/forbesagencycouncil/2017/01/10/the-power-of-content-intelligence-in-marketing/

The age of analytics: Competing in a data-driven world
Source: http://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/the-age-of-analytics-competing-in-a-data-driven-world

Turning Customers Into Members
Source: https://www.mediapost.com/publications/article/296914/turning-customers-into-members.html

10 Principles of Strategy through Execution
Source: https://www.strategy-business.com/article/10-Principles-of-Strategy-through-Execution

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