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Does Telling Stories Really Make You 22 Times More Memorable? What is it about stories that gives content such a boost?

Does Telling Stories Really Make You 22 Times More Memorable? What is it about stories that gives content such a boost? -Stories Act as Mnemonic Devices for Facts -In the same way, abstract statistics like, “we reduced manufacturing costs by 32 percent,” may not stick on its own. But when it’s wrapped in a story […]

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The PM role in a lean and agile world

The PM role in a lean and agile worldhttps://www.pmi.org/learning/library/pm-role-lean-agile-world-9350 Agile, Scrum, Kanban, Lean, Software Development, Project Management,

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The Strange Thing That Happens in Your Brain When You Hear a Good Story — And How to Use It to Your Advantage

The Strange Thing That Happens in Your Brain When You Hear a Good Story — And How to Use It to Your Advantage Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://blog.hubspot.com/marketing/the-strange-thing-that-happens-in-you-brain-when-you-hear-a-good-story-and-how-to-use-it-to-your-advantage

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What Makes Storytelling So Effective for Learning?

What Makes Storytelling So Effective for Learning?Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://www.harvardbusiness.org/what-makes-storytelling-so-effective-for-learning/

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Storytelling in Marketing: The Importance of Brand Narrative

Storytelling in Marketing: The Importance of Brand Narrative https://online.uwa.edu/news/brand-narrative-storytelling/ Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness

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What is brand marketing? There is a lot of confusion around brand. It’s one of those words widely used but not widely understood.

What is brand marketing? There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? […]

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