A Study of More Than 250 Platforms Reveals Why Most Fail
We grouped the most common mistakes into four categories:
(1) mispricing on one side of the market,
(2) failure to develop trust with users and partners,
(3) prematurely dismissing the competition,
(4) entering too late.
-building trust is essential
-a better way to think about tipped markets: it is the winner’s opportunity to lose.
-the most classic platform mistake is mistiming the market