The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Industrial Content Marketing’s Role in Sales
Industrial Content Marketing’s Role in Sales Here’s a reality check—only 18% of those manufacturing marketers reported that their content marketing was effective in accomplishing their overall marketing objectives. That, by the way is lower than the 26% in 2015 and 30% in 2014. So the effectiveness has been trending down over the past three years. […]
Why Manufacturers Need a Multichannel Industrial Marketing Strategy
Why Manufacturers Need a Multichannel Industrial Marketing Strategy Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on […]