The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling
Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]
The Irresistible Power of Storytelling as a Strategic Business Tool
The Irresistible Power of Storytelling as a Strategic Business Tool Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool
The Ultimate Guide to Storytelling
The Ultimate Guide to Storytelling Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://blog.hubspot.com/marketing/storytelling
The Strange Thing That Happens in Your Brain When You Hear a Good Story — And How to Use It to Your Advantage
The Strange Thing That Happens in Your Brain When You Hear a Good Story — And How to Use It to Your Advantage Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://blog.hubspot.com/marketing/the-strange-thing-that-happens-in-you-brain-when-you-hear-a-good-story-and-how-to-use-it-to-your-advantage
What Makes Storytelling So Effective for Learning?
What Makes Storytelling So Effective for Learning?Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://www.harvardbusiness.org/what-makes-storytelling-so-effective-for-learning/
Storytelling in Marketing: The Importance of Brand Narrative
Storytelling in Marketing: The Importance of Brand Narrative https://online.uwa.edu/news/brand-narrative-storytelling/ Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness
The Rise of Storytelling in Marketing – as told by LinkedIn data – The story of a year that put storytelling on the marketing map
The Rise of Storytelling in Marketing – as told by LinkedIn data – The story of a year that put storytelling on the marketing map Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/The-Rise-of-Storytelling-in-Marketing-as-told-by-LinkedIn-data
How to Do Brand Storytelling in 3 Successful Ways
How to Do Brand Storytelling in 3 Successful Ways -Data-driven brand storytelling -Audience-centered brand storytelling Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://contentmarketinginstitute.com/2019/12/brand-storytelling-examples/
How to Tell a Great Story
Take 5: How to Tell a Great Story Storytelling is a key business skill. Here’s how to make your narratives more persuasive. http://insight.kellogg.northwestern.edu/article/how-to-tell-a-great-story Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness
What You Need to Know about the Newest Frontier of Brand Storytelling
What You Need to Know about the Newest Frontier of Brand StorytellingBranding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://insight.kellogg.northwestern.edu/article/newest-frontier-transmedia-storytelling