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Using Technology to Gather Human Insights, Not Just Data: MarTech

Using Technology to Gather Human Insights, Not Just Data: MarTechhttps://www.martechadvisor.com/articles/customer-experience-2/using-technology-to-gather-human-insights-not-just-data/ Summary: MarTech The future of MarTech is about using technology to gather human insights, not just user data points.

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How to Do Market Research: A 6-Step Guide

How to Do Market Research: A 6-Step Guide https://blog.hubspot.com/marketing/market-research-buyers-journey-guide #MarketResearch

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Agile Software Development + Methods + Lean Software Development

Agile Software Development + Methods + Lean Software Development Agile Software Developmenthttps://en.wikipedia.org/wiki/Agile_software_development Agile Software Development Methodshttps://en.wikipedia.org/wiki/Agile_software_development#Agile_software_development_methods Lean Software Developmenthttps://en.wikipedia.org/wiki/Lean_software_development Agile, Scrum, Kanban, Lean, Software Development, Project Management, Waterfall,

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Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]

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The Manifesto for Agile Software Development

The Manifesto for Agile Software Developmenthttps://en.wikipedia.org/wiki/Agile_software_development#The_Agile_Manifesto Agile software development principles:The Manifesto for Agile Software Development is based on twelve principles: Customer satisfaction by early and continuous delivery of valuable software. Welcome changing requirements, even in late development. Deliver working software frequently (weeks rather than months) Close, daily cooperation between business people and developers Projects are […]

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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool

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