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Research as a Service (RaaS) – Applications and Use Cases for Startups and Midsized ISVs (SMBs)

Research as a Service (RaaS) – Applications and Use Cases for Startups and Midsized ISVs (SMBs)https://www.linkedin.com/pulse/research-service-raas-applications-use-cases-startups-fadnavis/ Summary- Research as a Service (RaaS) Drivers -When we compare the attention span on the various activities involved in growing a business, we notice that securing funds, generating & sustaining initial customers, and valuations consume most of the time. […]

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What You Need to Know about the Newest Frontier of Brand Storytelling

What You Need to Know about the Newest Frontier of Brand StorytellingBranding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://insight.kellogg.northwestern.edu/article/newest-frontier-transmedia-storytelling

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Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]

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How B2B Companies Can Up Their Customer Experience Game: Most companies focus on their own sales targets. They should be focusing on their clients’.

How B2B Companies Can Up Their Customer Experience Game – Most companies focus on their own sales targets. They should be focusing on their clients’. CustomerExperience, Branding, Storytelling, Marketing, digitalmarketing, salestransformation, b2b -Delivering a distinctive customer experience starts with a focus on customer needs and wants, as well as an anticipation of problems customers may […]

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Is Thought Leadership Everything It’s Cracked Up to Be?

Is Thought Leadership Everything It’s Cracked Up to Be? ThoughtLeadership -thought leadership and content marketing -alignment of thought leadership with content marketing strategy -creates a culture of learning Summary: Thought Leadership -thought leadership as a framework for content marketing -alignment of thought leadership with content marketing strategy -create a culture of learninghttps://www.forbes.com/sites/johnhall/2019/11/03/is-thought-leadership-everything-its-cracked-up-to-be/

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What Successful Brands Do Differently with Their Content?

What Successful Brands Do Differently with Their Content? https://www.forbes.com/sites/johnhall/2018/08/05/what-successful-brands-do-differently-with-their-content/ brandmarketing, BrandStorytelling, contentmarketing

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