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MarTech

Data Storytelling: The Essential Data Science Skill Everyone Needs

Data Storytelling: The Essential Data Science Skill Everyone Needs via https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/ #MarTech

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Actionable Insights: The Missing Link Between Data and Business Value

Actionable Insights: The Missing Link Between Data and Business Value https://www.forbes.com/sites/brentdykes/2016/04/26/actionable-insights-the-missing-link-between-data-and-business-value/ #MarTech

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Using Technology to Gather Human Insights, Not Just Data: MarTech

Using Technology to Gather Human Insights, Not Just Data: MarTechhttps://www.martechadvisor.com/articles/customer-experience-2/using-technology-to-gather-human-insights-not-just-data/ Summary: MarTech The future of MarTech is about using technology to gather human insights, not just user data points.

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KAVI Digital Report April 2017

The KAVI Company Digital Report April 2017 Editors’ Report: News Intelligence Alerts Reports 6 Reasons Marketing Is Moving In-House Source: https://hbr.org/2015/07/6-reasons-marketing-is-moving-in-house What It Means to Be a Smart Brand in the Age of AI. Huge’s framework for evaluating which brands effectively collect user data and personalize experiences. Source: Digital to overtake traditional mediums by 2021-22: […]

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KAVI Digital Report December 2016

The KAVI Company Digital Report December 2016 KAVI Digital Report December 2016 Editors’ Report: News Intelligence Alerts Reports B2B Social Media Strategy: How Best-in-Class Brands Do It Source: https://trackmaven.com/blog/b2b-social-media-strategy/ Using rapid process digitization to transform the customer experience Source: http://www.mckinsey.com/business-functions/operations/our-insights/using-rapid-process-digitization-to-transform-the-customer-experience Key to B2B Success: Marketing Automation Source: https://www.broadsuite.com/key-to-b2b-success-marketing-automation/ Data-Driven Content Strategy Meets Content Marketing Source: […]

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