The KAVI Company – Tag – B2B

KAVI Digital Report July 2016

The KAVI Company Digital Report July 2016 Editors’ Report: News Intelligence Alerts Reports A New Way for Entrepreneurs to Think About IT Source: https://hbr.org/2016/06/a-new-way-for-entrepreneurs-to-think-about-it MOST INNOVATIVE COMPANIES THE TOP 50 COMPANIES IN ENTERTAINMENT, MEDIA, SPORTS, TECHNOLOGY, AND MORE Source: https://www.fastcompany.com/most-innovative-companies Forrester report says content from agnostic industry experts best way to reach B2B buyers Source: […]

3 Reasons You’ll Never Measure Marketing ROI Return on Investment Correctly

Percolate: 3 Reasons You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly Ok) 3 Reasons You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly Ok)

Social Media Engagement, Content Marketing Prove Key in Canada – Marketers found website development to be crucial to success, as well

Social Media Engagement, Content Marketing Prove Key in Canada – Marketers found website development to be crucial to success, as well Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% […]

PR 20/20: Marketers: 101 Ways to Add Value and The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

Marketers: 101 Ways to Add Value “Create more value than you capture.” Tim O’Reilly’s quote is one to live by for anyone in the service industry, on a team, or interested in being an overall good human. See PR 20/20 Report here www.pr2020.com/blog/marketers-101-ways-to-add-value The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing “High […]

How to Prove Your Content Is Driving Revenue

How to Prove Your Content Is Driving Revenue “Will this drive revenue?” This is the classic question, asked by anyone responsible for determining the value of business programs and assessing budget. But when it comes to content, the right answers still elude many marketers. For marketers pursuing more budget and resources, it’s critically important to know […]

Industrial Content Marketing’s Role in Sales

Industrial Content Marketing’s Role in Sales Here’s a reality check—only 18% of those manufacturing marketers reported that their content marketing was effective in accomplishing their overall marketing objectives. That, by the way is lower than the 26% in 2015 and 30% in 2014. So the effectiveness has been trending down over the past three years. […]

Which Departments Wield the Most Influence Over Purchase Decisions in Your B2B Industry

Which Departments Wield the Most Influence Over Purchase Decisions in Your B2B Industry To reach the B2B buying committee, marketers and salespeople must spread their message across the organization. This research shows which internal departments (HR, IT, finance) wield the most influence over purchase decisions in 22 vertical industries See full report here at LinkedIn […]

The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity

The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much more serious — and far less frivolous — than its consumer-oriented marketing cousin. B2C marketing, by contrast, is stereotypically creative-driven: glossy print ads, lifestyle-oriented […]