The KAVI Company Digital Report October 2016
Editors’ Report: News Intelligence Alerts Reports
Automation Will Make Us Rethink What a “Job” Really Is
Source: https://hbr.org/2016/10/automation-will-make-us-rethink-what-a-job-really-is
How Marketing Changes When Shopping Is Automated
Source: https://hbr.org/2016/10/how-marketing-changes-when-shopping-is-automated
Content marketing has an identity crisis
Source: http://www.campaignlive.co.uk/article/content-marketing-identity-crisis/1412256#eYoQ5vxvzBGm5liO.02
The Top 10 Trends Driving Marketing In 2017
Source: https://www.forbes.com/sites/danielnewman/2016/10/18/the-top-10-trends-driving-marketing-in-2017/
Do You Know What Your Customers Want? Are You Sure?
Your world revolves around your customers, not the other way around. Treat them like it.
Source: https://www.entrepreneur.com/article/281241
Organizational Success Starts With An Integrated Customer Experience Model
Source: https://www.forbes.com/sites/danielnewman/2016/07/19/organizational-success-starts-with-an-integrated-customer-experience-model
Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Source: https://www.entrepreneur.com/article/247555
The Key To Personalization Is Data
Source: https://www.forbes.com/sites/danielnewman/2015/07/28/the-key-to-personalization-is-data/
The Top 10 Marketing Trends That Will Define 2016
Source: https://www.forbes.com/sites/danielnewman/2015/11/03/the-top-10-marketing-trends-that-will-define-2016/
Social Media Is No Longer A Marketing Channel, It’s A Customer Experience Channel
Source: https://www.forbes.com/sites/danielnewman/2016/01/12/social-media-is-no-longer-a-marketing-channel-its-a-customer-experience-channel/
How To Create Attachment To Your Brand With Customer Experience
Source: https://www.forbes.com/sites/danielnewman/2016/09/06/how-to-create-attachment-to-your-brand-with-customer-experience/
IPG Media Lab + Forbes Evaluate The Current State of Branded Content
Source: https://www.ipglab.com/2016/09/23/ipg-media-lab-forbes-evaluate-the-current-state-of-branded-content/
MailChimp and the Un-Silicon
Valley Way to Make It as a Start-Up
No venture capital, no Bay Area presence, no crazy burn rate: MailChimp’s founders built the company slowly by anticipating customers’ needs and following their instincts.
Source: https://www.nytimes.com/2016/10/06/technology/mailchimp-and-the-un-silicon-valley-way-to-make-it-as-a-start-up.html?
Content Marketing and SEO
Source: http://www.outbrain.com/blog/content-marketing-and-seo
Branding is More Than Just a Logo and a Website
Source: http://www.huffingtonpost.com/sophie-andrews/branding-is-more-than-jus_b_12367276.html?
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www.kavi-company.com