The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity
There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much more serious — and far less frivolous — than its consumer-oriented marketing cousin. B2C marketing, by contrast, is stereotypically creative-driven: glossy print ads, lifestyle-oriented Pinterest boards, and social feeds filled with production-heavy media and user-generated content. But in many ways these B2B vs. B2C marketing “best practices” confuse and constrain more than they clarify.
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